Sunday, June 17, 2018

Why Do We Care So Much About Privacy?



The reason you’ve been receiving a steady stream of privacy-policy updates from online services, some of which you may have forgotten you ever subscribed to, is that the European Union just enacted the General Data Protection Regulation, which gives users greater control over the information that online companies collect about them. Since the Internet is a global medium, many companies now need to adhere to the E.U. regulation.

How many of us are going to take the time to scroll through the new policies and change our data settings, though? We sign up to get the service, but we don’t give much thought to who might be storing our clicks or what they’re doing with our personal information. It is weird, at first, when our devices seem to “know” where we live or how old we are or what books we like or which brand of toothpaste we use. Then we grow to expect this familiarity, and even to like it. It makes the online world seem customized for us, and it cuts down on the time we need to map the route home or order something new to read. The machine anticipates what we want.

https://www.newyorker.com/magazine/2018/06/18/why-do-we-care-so-much-about-privacy

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