Friday, August 5, 2016
The Illusion of Beer Choice: These 5 Big Companies Control the World’s Beer
Until recently, there were actually six big conglomerates: AB InBev, SAB Miller, MolsonCoors, Heineken, Diageo, and Carlsberg.
However, in mere weeks that will no longer be true. The world’s two largest beer companies – AB InBev and SAB Miller – are merging into one massive megabrewer. The deal, which is worth a hefty $107 billion, isexpected to close by October 2016.
When it is all said and done, the merged company will have a brand portfolio that will be the envy of the industry: Budweiser, Corona, Stella Artois, Hoegaarden, Pilsner Urquell, Foster’s, Shock Top, Elysian, and Beck’s are just some of the flagship brands involved.
That will be after likely divesting several key brands such as Blue Moon and the entire Miller line of beers to appease antitrust regulators.